Lyra Health

Group Manager, Member Marketing

June 2023 - Present

Leading a team of exceptional Member Marketing Managers in their work of bringing mental health care education and engagement to Lyra members around the world. We’re just getting started!

Amino Health

Sr. Manager, Member Engagement

May 2021 - April 2023

Employee engagement in healthcare benefits is notorious for being low and slow. As the leader of the member engagement program at Amino it was my mandate to change that narrative, and I’m proud of my team for more than doubling the rates of employee engagement for many of our customers during my tenure. Designing, executing, and iterating on a user adoption strategy covering over 1.5 million members, my team’s efforts ultimately drove better outcomes for patients and reduced healthcare costs for buyers. I’m humbled by the complexity and volatility of the healthcare industry, and excited by the work Amino continues to do in improving that little corner of the U.S. healthcare system.

Looking for something more formal? Download my resume.

Leadership Circle

Global Marketing Manager

April 2017 - May 2021

My team and I helped bring leadership development, agility, and self-awareness to leaders and companies around the world. My work, in partnership with the Director of Marketing and CMO, was to design and adopt an overall global marketing strategy. With clients ranging from Pixar to Roche Pharmaceuticals, Leadership Circle was lean, mean, and scaling fast: landing on the 2020 Inc 5000 during my tenure.

Download my resume for details.

Zaniac Learning

Director of Marketing

November 2013 - November 2016

A startup story through and through. Zaniac serves K-8 kids and their parents, bringing STEM education out of the stuffy classroom and into the real world with a hands-on approach. My team and I helped grow Zaniac from 2 to 12 campuses nationwide during my time there.

Interesting, no? Learn more by downloading my full resume.

Cicero Group

Qualitative Research Coordinator

June 2010 - November 2013

Being sure you are asking customers the right questions is a core tenet of market research. Getting people in the room to figure out what those questions should be on behalf of Cicero’s clients was where I came in. I learned a whole heap about customer research in the process — turns out leading a recruiting team and listening in on nearly 100 focus groups and in-depth-interviews is a fast-track to understanding research design.

You guessed it: more details are available in my resume.

Skills

Digital Marketing: Tech, Startups, Services, B2C

Leading strategy, development, and implementation of multi-channel marketing programs, I’m an agile marketer. I’ve had my hands on user engagement, customer lifecycles, automation, product marketing, performance analysis, testing, and more. Diverse experience means a fresh perspective for your business. Whether it be my most recent endeavors in the deeply complex healthcare SaaS market, my time coordinating a global marketing operation for professional services, or executing dirt-cheap guerrilla campaigns for a scrappy B2C retail startup, chances are I’ve already met some of the marketing challenges your organization is facing.

Leadership, Coaching, Communication

10+ years of team management experience has lead to a distinct leadership approach. Outcome-centric direction, and coaching habits learned through participating in multiple coaching certifications, help me start and grow relationships with my team on a deeper level than ‘just get this done’. It works for people, and it works for the business. Sharing knowledge, communicating effectively, and being transparent are all baked into my collaboration style.

An excellent understanding of the written and spoken word is at the top of the list in any marketing role, so no surprise here. Efficient, engaging, and context-heavy business writing is my forte. I bring creative writing experience ranging from copywriting to editorials, and strong copy editing and strategic messaging skills. Customer-first mindsets are built into every campaign from the get-go.

Tech Proficiency

I’m a nerd. There’s no getting around it. The upside is a very high comfort level when learning — and evangelizing — new technologies. I have substantial experience with: Salesforce, various email marketing platforms (from basic Mailchimp template setup to sophisticated Data Extensions and automation in Marketing Cloud), Microsoft Office Suite, PM solutions (Trello, Asana, Basecamp, synchronous and asynchronous virtual meeting and collaboration software — Zoom, anyone?), various CMS systems (primarily WordPress and Squarespace), social platforms (Hootsuite and Buffer), analytics, UX, and SEO best practices. I’ve also been hands-on with Adobe Creative Suite, PPC advertising (AdWords, Facebook, LinkedIn), and am comfortable with the fundamentals of HTML and CSS.

The skill that has proven most beneficial, however, isn’t a piece of software. The ability to bridge the communication gap that often exists between IT teams and the rest of the organization is a deeply underrated competency. Being the in-house nerd on marketing teams has allowed me to have productive cross-departmental conversations in a way that has both sides sharing the same narrative. We get to where we want to go faster, and with less friction. It’s pretty dang useful.

Customer Research

I love asking questions. From quick-hit CSAT surveys to deep dives on product experience, I bring an extensive background in designing, fielding, and analyzing customer research studies. I’ve used tools like GetFeedback, Survey Monkey, Qualtrics Survey Suite, and Typeform to get the job done (I may have even snuck a Google Form in there once). All the data in the world doesn’t mean anything if you aren’t asking the right questions in the first place. I can help with that, too.